- Art Direction
- Branding Design
- Logo Design
- Package Design
Illustrator
Photoshop
mau


The summary: A Japanese-oriented waxed perfume.

The aim: Some Japanese don’t prefer alcohol perfume as most of them smell too strong in their standard. To solve and make a broader target of fragrances, made waxed perfume which has a soft smell that spreads calmness more than alcohol fragrances. 

The solution: The theme is softness and lightness, like floating in the air. Mau means dancing like floating in Japanese. A touch of watercolour depicts the softness of fragrance and sensitive sense. Wrapping with washi, traditional Japanese paper, also creates a modern Japanese mood. It can use only paper without plastics for the package as wax perfume’s water content is less than alcohol.



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